It is extremely important to understand your users knowing what things will convince them to change into a customer. If you have bad user experience, then no matter how good your business is you will not see conversions.
A good UX would be effective, efficient, safe, have a good utility and easy to remember how to use. You want to make the site as simple as possible to use. Everyone has had an experience of entering a busy website and being overwhelmed with text, we look for the piece of information we want and after a few clicks feel lost and exit the site. At Lemon Shark we understand how a user thinks.
To learn more about UX read our guide to UX.
A/B testing can be carried out to understand which versions of your site bring the most amount of conversions. For example, we can test whether a red contact button will convert more users over a green contact button.
A/B testing can also be carried out for all your digital marketing avenues such as email marketing, social media and website.
Get in touch now to see what we can do for you, no obligation.